This position is involved in planning, executing and managing digital marketing campaigns across multiple channels in support of the Y’s strategic plan for retention and growth. Initiates effective online marketing campaigns focused on business goals to increase engagement, promote the Y’s membership, program services, and drive prospects to conversion.

For information on Y Employee Perks, click on this link: Employee Benefits | YMCA of San Diego County (ymcasd.org)

• Create and support campaigns executed through marketing automation platform with multichannel tactics, including email, SMS, social and chat
• Write and edit content for multichannel distribution, including website, email, print, social, digital signage, video and more. Collaborate with designers and key stakeholders to produce relevant content, adhering to brand standards and messaging guidelines
• Collaborate with team members to identify target audiences and devise digital campaigns that engage, inform, and motivate, implementing best practices for brand awareness and campaign goals. Provide monthly campaign reports on project KPIs
• Maintain, audit, and create website content, supporting key stakeholders in ongoing website maintenance, landing page development and site redesign
• Proven ability to manage multiple projects in a deadline-driven work environment
• Copywriting and editing experience with strong command of AP style
• Working knowledge of HTML/CSS and Adobe Creative Suite
• Excellent communication and interpersonal skills for establishing and maintaining effective working relationships within the organization
• Visual and auditory ability to respond to critical incidents and the physical ability to act swiftly in an emergency situation
• Other duties as assigned

• Bachelor’s degree in Marketing, Advertising, Journalism or Communications or related field of study
• 3+ years' of related work experience in a digital marketing environment; agency experience preferred
• Licensing, state law and our government funders require that staff within YMCA of San Diego County be fingerprinted, prior to reporting to work, and include subsequent arrest notifications 
• CPR/AED, and First Aid Certification, must include Adult and Child/Infant, obtained within 30 days of hire and must be from one of the following certifying organizations:
  • American Red Cross
  • American Heart Association
  • American Safety & Health Institute